thoughts & notes

January 11, 2018

Ah, starting a new business. It is all about learning and pivoting. One of the things I have been doing is offering classes to organizations and the public. I’m pivoting away from the public classes, but I have two last classes next week in San Francisco. I’d like to f...

December 29, 2017

Don't repeat an unsuccessful resolution. Craft a strategy for learning how to attain your annual goals.

December 21, 2017

I wrote this on Medium... 

https://medium.com/@wendycastleman/manifest-your-dream-life-in-2018-a529cc0452b9

December 16, 2017

Have you ever shown up to a meeting to "brainstorm ideas", only to have the same old ideas come out?  Why is it that Brainstorming Doesn't Work?  It could be that brainstorming really doesn't work, but I've come to recognize that the real problem is that people are not...

December 7, 2017

Recently, I’ve fallen victim to classic blunders. One was to consider tangentially related projects that paid well because I knew I could make a difference, even though they didn’t align to my vision. I caught myself on that one, but not until I shifted my attention an...

November 27, 2017

So, you are looking for work - perhaps as a UX researcher - and you are starting to feel desperate and depressed.  If it's not working out immediately, it could be that you are not putting your best self forward.  You might need to change the way you are conveying your...

November 6, 2017

When was the last time you left your office during the day? When was the last time you went out into the world to clear your mind, get inspired, or visit a customer at their work?  When was the last time you walked out of a meeting, during the meeting, to go out into t...

October 23, 2017

"I just know customers are going to love it!"

In working with teams over the years, I've found that they often think they know what customers want but they don't actually know.  It makes sense that something that seems right to you would actually be right to your custom...

October 20, 2017

I've decided to start a newsletter to keep my subscribers up to date on my latest tools, classes and thinking. The first newsletter went out today. If you aren't on the mailing list, subscribe today!

October 16, 2017

When working with teams, I'm often struck by how tactical their work is and how small they seem to be thinking. When I ask what they are working on, they say the product name, or maybe even the feature they are designing.  What tends not to happen is that the team star...

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