Wendy Castleman is the owner of Developeople UX, llc, which is devoted to helping leaders create meaningful and enduring change through empathy, curiosity and curiosity.  She uses her real-world experience in leading innovation transformations and building strategic capabilities to elevate others. 


I am passionate about helping people change the world. I believe that it is almost impossible to create any transformative change alone, but that the secret to creating change is to ignite others to lead the change with you.

I've spent my over two decades creating the future in a career particularly focused on research and design thinking. I started Developeople UX in August 2017 after spending 10 years as one of the leaders of the Design for Delight program at Intuit. After those years at Intuit, I wanted to ignite other catalysts in the world.


I've taught thousands of people how to use Design Thinking and Design Research in their work, and trained hundreds of people to facilitate and coach design thinking activities. I've helped individuals improve their lives and careers. I've helped teams get outstanding outcomes. I've helped organizations transform themselves. 

At the center of everything that I do is the core belief that YOU can take control and get the outcomes you want. I'm just here to use my experience to help you.


I help you take the actions that get you the impact you are seeking.

Success Mastermind for New Design Leaders

If you are a new leader of a UX or DesignThinking group or organization, this is for you. This program will help you navigate the transition and be successful in your new leadership role.


  • An exclusive six-month leadership success program with support and advice from a carefully curated set of peers.  

  • Focus is on navigating the transition effectively, soft-skills and people-management challenges, influencing and managing change.

  • You will also get supporting resources to document your progress and ROI for your organization. 

Executive Strategy Retreat

This is 3-day working weekend with a few other new executives in similar phases of transition. As a new leader of an organization, you need to develop a clear vision and strategy to implement with your organization.  While you can do this with your team, it helps if you have some distance to make intentional decisions.  It also helps to have non-interested peers to give you feedback and ideas.


The purpose of the retreat is to reflect on your vision, craft a strategy and game-plan for your new role, and how you will roll it out to your organization.  Be inspired and reflect with your peers in a beautiful environment on the Central California Coast.  Blending work with play, this strategy retreat also includes activities such as hiking, walking on the beach, and wine-tasting with a small group. You will leave with a strategy plan and toolkit for implementing it, plus a new community of peers to continue supporting one another.

Bespoke Training

Let's work together to craft a unique training for your unique needs. I'll bring my 20+ years of leadership, design research, teaching and Design Thinking to the table. You bring your organizational culture and needs. Set up a consultation to discuss options.

Team Facilitation & Coaching

Your team has some great challenges, and I can help you all get aligned, understand the opportunities and options, and get your team unstuck. I will facilitate your team or organization through critical challenges: Visioning, Strategic Planning, Addressing a Crisis, Understanding Feedback, etc. This coaching can be done in person or remotely, over a short time or a long-term. Let's come up with a plan that will accelerate the impact of the whole team! Book a free consultation for us to explore options.


Are you trying to lead an change in your organization to become more customer-centric, innovative, lean and agile?  I can help you assess your organization and create a plan for how you can create and scale human-centered transformation throughout it. 

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