Tools for getting Empathy

A basic tool from the for walking through what your customer says, does, feels and thinks (or believes). 

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Empathy Map 1

Another Empathy Map canvas that is useful for capturing what your customer sees, hears, thinks, feels and how they act. (By Dave Gray at XPLANE)

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Empathy Map 2

Go out into the world with your eyes wide open, to understand context and challenges and capture problems.

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Customer Safari

A tool for articulating the customer's problem from their perspective.

Download the Template

Watch a how-to video

Customer Problem Statement
Empathy Safari

Talking to customers and interviewing people is an easy way to begin to build empathy.

Download Interview Prompts

Talk with People
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