Tools for getting Empathy

A basic tool from the d.school for walking through what your customer says, does, feels and thinks (or believes). 

Watch a how-to video

Get the d.school instructions

Empathy Map 1
empathymapxplane.png

Another Empathy Map canvas that is useful for capturing what your customer sees, hears, thinks, feels and how they act. (By Dave Gray at XPLANE)

Download the template

Empathy Map 2

Go out into the world with your eyes wide open, to understand context and challenges and capture problems.

Watch a how-to video

Customer Safari

A tool for articulating the customer's problem from their perspective.

Download the Template

Watch a how-to video

Customer Problem Statement
Empathy Safari

Talking to customers and interviewing people is an easy way to begin to build empathy.

Download Interview Prompts

Talk with People
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