Culture Change and Innovation
Design Research & Innovation Coach
A basic tool from the d.school for walking through what your customer says, does, feels and thinks (or believes).
Watch a how-to video
Get the d.school instructions
Another Empathy Map canvas that is useful for capturing what your customer sees, hears, thinks, feels and how they act. (By Dave Gray at XPLANE)
Download the template
Go out into the world with your eyes wide open, to understand context and challenges and capture problems.
A tool for articulating the customer's problem from their perspective.
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An experiential immersion in empathy.
Download Facilitation Types for Empathy Safaris
Request more information on empathy safaris
Talking to customers and interviewing people is an easy way to begin to build empathy.
Download Interview Prompts