Defining Vision, Mission, Strategy & Tactics
I often hear the following terms used interchangeably: Vision - Mission - Strategy - Tactics
However, they are quite different from one another, and it is important to define them separately.
The alternate future you are striving towards; your destination
Example: a thousand songs in your pocket (this was the Apple vision for the iPod)
Example: UX Researchers are among the most sought-after, most valued employees in a company. UX Researchers regularly found in Chief Research Officer (CRO) roles, guiding company strategy.
Your purpose; The direction you need to head in to attain the vision
Example: To improve people's financial lives so profoundly that they wouldn't go back to the old way (this was Intuit's mission until 2017)
Example: To Elevate UX Research
What you are going to do to deliver on your mission and work towards your vision.
Example:Set aside the mobile payments platform while focusing on the web payments platform (Possibly the early strategy based on an early pivot in PayPal)
Example: Raise awareness and appreciation of UX research AND Increase the skills and mindsets of UX researchers
How you will act on your strategy; What actions you will take.
Example: Teach a class on being strategic to UX researchers
Example: Coach UX researchers
Example: Teach a class in how to lead Empathy Safaris