• Wendy Castleman

How do you choose?


You've just had a brainstorm and generated a huge number of amazing ideas. How do you narrow down the options? There are a number of different tools that you might use, but one of the most flexible and effective tools that I know about is something I call the 2x2 narrowing method.

With the 2x2 method, you identify 2 dimensions based on 2 criteria that are important to you, and then you map the options to those dimensions.

Download instructions on how to do it on my tools page!

While you are on my site, sign up for my newsletter, if you haven't already. I try to upload a tool each week and summarize tools, articles, books I've read and provocations in the newsletter.


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