This tool is simply a way to elaborate upon ideas that you come up with in a brainstorming session or other environment. The purpose is to help you to articulate the idea in such a way that you can look at it again later, or share it with others, and still understand the idea. I came up with this tool while at Intuit, to help capture and share ideas in a way that went beyond the sticky note. Here's a short video we made there years ago, which illustrates how you might use it. Download a generic concept sheet template that you can use in your next brainstorming session.