Relentless Customer Focus

Every product team claims to care about the customer. But behind the dashboards and rituals, the truth is often murkier. Teams prioritize velocity over value. Leaders reward delivery over impact. And customer insight gets filtered through layers of abstraction. In the day-to-day grind—where timelines, tech debt, and stakeholder demands dominate—how do you know if your team is putting customers at the center?

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This book is your diagnostic.

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Relentless Customer Focus gives product leaders a clear, actionable way to assess how customer-focused their organization is across the company, leadership, teams, and products. Based on real-world experience and grounded in behavioral patterns seen across hundreds of teams, this book helps you see what’s working, what’s performative, and what’s getting in the way.

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Don’t guess where you stand. Know it.
Then lead from it.

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A company grows by creating and selling products that customers truly value and are willing to pay for, so focusing relentlessly on customers will help you deliver that.  

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Whether leading a single team or spearheading a transformation across a portfolio, this book helps you see where you stand and where to go next.