Transforming a 300-member design team from a “reactive service agency” to “strategic partners”
1-year engagement with a financial services company
Results
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First shifted the mindset of the designers to get them customer-focused and boost confidence
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Designers gained influence with their product and engineering partners—and significantly raised the bar on the quality of the experiences they designed
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Key team members greatly improved their executive presence and facilitative leadership skills
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The result: A more mature, influential UX organization
How we got there
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Hosted facilitated leadership off sites to ground the senior leadership team in a shared vision for the organization
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Conducted an internal research and assessment to determine the importance of various levers for change in the organization
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Coached and mentored key employees to be fast-tracked into leadership positions
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Developed and led Facilitative Design Leadership trainings, which we ultimately rolled out to the entire UX organization