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Extending human-centered design beyond product — into a company’s DNA

5-month project with a 150-member team at a mid-sized B2B company

Result

Broad adoption and application of human-centered design across most functions to drive improvement and innovation

How we got there

  • Consulted and coached senior leadership 

  • Developed and led training for the product teams to push advanced tools and skills into their existing product-development process 

  • Developed and led training for non-product employees in HR, Finance, and more